My latest article on Bandwidth Blog discussed the fallacy that using an iPad does not expose you to the "Full web" as due to Apple not supporting Flash on iOS, you would be unable to view over 70% of the video content on the web. I agree that Apple try and direct most things via the iTunes store and although I wish it were otherwise, one has to accept that they are a business and this is what makes them money. However, the support of flash, in my opinion, has little to with iTunes as we are primarily talking about content on the internet.